Running a business isn’t easy. You’ve got deadlines, projects, weather delays, equipment issues, employee vacations, and more. And on top of all that, you’re managing a team of people with different personalities, work styles, and expectations. It can feel like a lot, right?
But here’s something that might surprise you: one of the most powerful tools you have isn’t your equipment or your bids—it’s your company culture.
What Is Company Culture, Anyway?
Culture is how things really get done in your business. It’s the attitudes, the habits, and the vibe your team brings to the jobsite and the office. Do your people show up with energy and pride, or are they dragging their feet and waiting for the clock to hit 5:00?
Culture doesn’t have to be fancy. It’s not about ping pong tables or company cookouts (though those don’t hurt!). It’s about creating an environment where your team feels like they belong, know what’s expected, and believe their work matters.
Why Culture Makes a Big Difference
You might be thinking, “That’s great, but we’re here to get work done.” Fair! But here’s the thing—culture directly affects how well the work gets done.
According to a study by Deloitte, 94% of executives and 88% of employees believe a strong company culture is key to business success. In the Deloitte 2016 Global Human Capital Trends report, executives and employees emphasized the importance of culture because they recognized that culture directly impacts performance, employee engagement, and the ability to attract and retain talent.
When your team believes in what they’re doing and feels connected to your mission, they work harder, stay longer, and bring a better attitude to the job.
The Role of Core Values and Core Focus
One of the best ways to build a strong culture is to have clear core values and a core focus.
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Core values are the handful of rules you live by—things like “Do the right thing,” “Work hard, stay humble,” or “Own your work.” When you hire, train, and even let people go based on these values, your team starts to get in sync.
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Core focus is your company’s “why.” It’s more than just “we build stuff.” It’s what sets you apart—maybe it’s your commitment to safety, or how you support your crews, or the pride you take in leaving behind quality work.
When people know what your business stands for and where it’s going, they feel more connected. And when they feel connected, they bring their best.
Keep It Simple, But Be Intentional
You don’t need a corporate HR department to build a great culture. You just need to be consistent, clear, and genuine. Talk about your values. Ask your team for input. Celebrate wins, big or small. Show people you care.
Your culture is either happening by design—or by accident. The good news? You get to choose.
Want help figuring out your core values or getting your team on the same page? We’d love to help.